#Opioids
Tagged · 1 entry
- Purdue Pharma, the Sacklers, and the Prescriber-Data Engine — Research ReferenceThe opioid crisis ran on a data product: prescriber-level records bought from the broker market, used to point a scaled sales force at the highest-volume prescribers — the targeted-marketing mechanism behind OxyContin, sourced to the court record, a Senate hearing, a state AG complaint, and the peer-reviewed literature.